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#BadForTheBrand: What to Do When Your Influencer Goes Rogue image

#BadForTheBrand: What to Do When Your Influencer Goes Rogue

When working with influencers, companies can do everything right, from drafting an influencer agreement to creating a stellar marketing plan. All elements of the ideal campaign are in place. But when you tune in to see the fruits of your efforts, you see instead a flood of consumer outrage, negative reviews, and online derision. The influencer has gone rogue, deviating from your carefully coordinated plans. What do you do? Join Shahin Rothermel and Jay Prapaisilp to learn about the potential legal implications and practical responses and how companies can protect their brands when things go wrong.

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