To register, please reach out to Florence Ayem at fayem@licensing.org or Laurent Taieb ltaieb@licensing.org

Discover the Keys to Collaborations with Paolo Lucci, Founder of Brand Jam

Over the past 20 years, brands have begun adopting a strategic approach to effectively engage with consumers. Collaborations – also known as “collabs” – have become an essential strategic tool for creating meaningful connections with consumers. Originating in the world of streetwear, collaborations have expanded to various industries, from luxury to mass market, including beauty, electronics, and many others. Iconic examples like Nike x Tiffany, Ladurée x Bridgerton, or Crocs x Pringles showcase the diversity and creativity of these partnerships. But how can the licensing model contribute to this dynamic, unlocking accessible and diverse opportunities?

This webinar is only accessible to Licensing International members.

To register, please reach out to Florence Ayem at fayem@licensing.org or Laurent Taieb ltaieb@licensing.org