Brand licensing is nothing more than telling a story through the right to use intellectual property, whether in a product, a service, a promotion or an experience. A marketing strategy in which the fan is the center of the business. A charming market, which has been growing and offers many opportunities.

The Brand Licensing: An important marketing tool course tells this story, from start to finish, covering concepts, rules, contractual and commercial issues, tips and much more!

With the course, you will: Understand how licensing can be a powerful marketing tool;

– Apply the concepts, whether through the creation of a product/service/experience/promotion or the insertion of a brand in the market;

– Plan and insert licensing within your company’s business, from choosing a brand to the point of sale.

TARGET AUDIENCE

– Professionals in the areas of marketing, management, sales and product;

– Communication, advertising, marketing, design, fashion and administration students;

– Interested in learning about the licensing of brands and characters, as well as working in companies that work with this market, whether they are licensing agencies, manufacturers or retailers that sell these products.

Agenda