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Master the Art of Selling: Proven Strategies for Success in Retail image

Master the Art of Selling: Proven Strategies for Success in Retail

Whether you’re a brand owner or manufacturer, retailers play a crucial role in connecting you with consumers. Licensing International UK is excited to partner with two seasoned retail experts to share invaluable insights into retail trends and strategies for successfully navigating through and selling in the retail landscape.

Helen Lynch is a seasoned Senior Retail and Brand Licensing Executive who now through her own consultancy and coaching business specialises in practical execution strategies in helping brand owners, licensees, SME’s and agencies to win new Retail contracts, forge long lasting mutually beneficial partnerships and drive positive change for business growth.

Helen’s wealth of knowledge and passion for consumer products is borne from her breadth of experience having worked across marketing agencies and in manufacturing before continuing into retail for over 20+years. Her success across 6 major UK retailers in senior commercial positions including brand licensing, buying and product and category management has resulted in a customer first approach including a well-honed ability to match relevant strong IP with the DNA of the retailer and the needs, wants and desires of the consumer.

Aysha Kidwai has 20+ years of senior management experience in Media, Consumer Products, Manufacturing and Retail industries, at blue-chip Global corporations such as Capelli Group/Concept One, ALDI, Difuzed BV, Moonpig, The Walt Disney Company, Tesco PLC, ITV Global Enterprises, Marks & Spencer PLC, C&A, Dualstar Entertainment, Fox Family, as well as SMEs and the Public Sector.

Her career has been focused on driving growth for consumer brands by optimising creative assets, identifying new commercial opportunities, delivering value chain optimisation, and expanding brand reach. She has led retail and marketing strategies that launched new collaborations, extended brand footprints, and maximized revenue across multiple channels.

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Non-Members: £75

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