Licensing China is the most influential platform for intellectual property (IP) collaborations and information exchange in South China. Since its debut in 2020, the fair has grown rapidly and played an active role in promoting collaboration between IP companies and traditional manufacturing and service industries.

The fair is concurrently held with the 30+ year Toy & Edu China and Baby & Stroller China shows, and will also introduce a diverse fringe programme for fairgoers to explore. It is a good opportunity to take advantage of China’s Greater Bay Area development to stimulate business expansion.

The 2023 edition of Licensing China, along with the two concurrent fairs, was a resounding success, attracting 70,836 professional buyers.