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SLTS: What Will Drive Sports Licensing in 2022? image

SLTS: What Will Drive Sports Licensing in 2022?

Moderated by Steven Heller, an interactive engaging discussion with NFLPA, Vice President Terese Whitehead and Upland’s Cheli Kroup

NFTs and NIL. On the heels of a year that saw the recovery of in-person sports – and a reigniting of the passion that drives sales of sports-licensed goods – we’ll take a look at these two potential growth drivers, as well as other factors for executives to consider as they chart the year ahead.

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