Museums offer brands the opportunity to connect with consumers in new and meaningful ways and, in addition to supporting the core objectives of these institutions, licensing programs provide crucial financial support. The Metropolitan Museum of Art in New York City has built an extensive, global licensing program across categories including apparel, footwear, accessories, and home décor. 

Join Josh Romm, The Metropolitan Museum of Art’s Head of Global Licensing & Partnerships, and Serena Sibbald, Beanstalk’s VP & Co-Head of Brand Development, for a presentation on nonprofit IP and museum licensing. Romm will share case studies from The Met and other leading global museums, providing insights into this rapidly emerging licensed category.