Global Licensing Survey

The Licensing Industry’s Only Comprehensive Annual Report

Need info on the $271.6 billion brand licensing industry? Then you’ve come to the right place. Licensing International’s annual overview of the industry, conducted by Brandar Consulting, features revenue figures broken out by country, category and business segment, as well as historical mapping and trend insights, offering a big picture overview and detail to drill down into the areas that impact your business.

Here’s a taste…Global retail sales of licensed merchandise and services grew to $280.3 billion in 2018, a 3.2 % increase over the $271.6 billion generated in 2017. Royalty revenue for brand owners leapt to $15 billion, an almost 4% increase from 2017.

The entertainment/character sector was by far the largest category, accounting for $122.7 billion, or 43.8% of the total global licensing market. The second-largest sector – corporate brands – showed the highest growth rate (5.5% year over year) of the top four sectors with $58.8 billion (21%) of the overall business. Apparel (15%), toys (12.6%) and fashion accessories (11.5%) were the largest product categories.

The U.S. and Canada accounted for 58% of worldwide consumption of licensed goods and services with $162.6 billion (up 3.1%), while the Latin America, Northern Asia and Southern Asia/Pacific markets experienced the strongest year-over-year growth.

The complete 2019 report, including regional and country-by-country breakdowns for major markets, is now available! Here’s how to get your copy:

Licensing International members: Log in now to access the 2020 report and all past reports.

Non-Members: A PDF version of the report is available for $975. To receive your copy, please fill out the contact details below and we’ll send you details on how to make your purchase. Alternatively, if you join Licensing International today, you’ll gain immediate access to the report, along with all past reports and host of other great benefits.

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