Global Licensing Industry Study

Licensing International’s annual overview of the industry, conducted by Brandar Consulting, features revenue figures broken out by country, category, and business segment. The report also includes historical mapping and trend insights offering a big-picture overview of the global licensing industry as well as details to drill down into the areas that impact the business. Here’s a taste…

Global sales revenue generated by licensed merchandise and services grew to $340.8 billion in 2022, an 8.02% increase over the $315.5 billion generated in 2021.

The Entertainment/Characters sector remains the largest property type at $138.1 billion (a 40.5% share). The second largest sector was Corporate Brands at $87.6 billion (a 25.7% share). Sports was the third largest licensed property type at $37.3 billion with an 11% share.

Apparel (14%), Toys (12%), and Fashion Accessories (10%) continued to stand as the largest product categories in 2022. Location-Based Entertainment/Promotions (+67.3%) and Licensed Services including restaurants, hotels, travel, and hospitality (+205.6%) showed significant above-market growth.

The U.S. and Canada reported a 59.6% share of worldwide consumption of licensed goods and services, with $203.3 billion (up 9.1% from 2021).

The complete 2023 report, including regional and country-by-country breakdowns for major markets, is now available!