Global Licensing Survey

The Licensing Industry’s Only Comprehensive Annual Report

Need info on the $271.6 billion brand licensing industry? Then you’ve come to the right place. Licensing International’s annual overview of the industry, conducted by Brandar Consulting, features revenue figures broken out by country, category and business segment, as well as historical mapping and trend insights, offering a big picture overview and detail to drill down into the areas that impact your business.

Here’s a taste… In 2017, revenue generated globally by the trademark licensing business in 2017 rose 3.3% to $271.6 billion with royalty revenue from sales of licensed merchandise and services increasing 2.6% to $14.5 billion. Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the total global licensing market. The U.S. & Canada remain the largest market for licensed merchandise and services,
accounting for 58% of the global total.

The complete 2018 report, including regional and country-by-country breakdowns for major markets, is now available! Here’s how to get your copy:

Licensing International members: Log in now to access the 2018 report and all past reports.

Non-Members: A PDF version of the report is available for $975. To receive your copy, please fill out the contact details below and we’ll send you details on how to make your purchase. Alternatively, if you join Licensing International today, you’ll gain immediate access to the report, along with all past reports and host of other great benefits.

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