Asembl has brewed up a world first for Perfetti Van Melle’s Chupa Chups brand with a collaboration with global boba franchise Chatime for the Australian market.

Launching exclusively in Chatime T-breweries across Australia from September 19 2023 the six week ‘Tea That Pops’ collaboration will see Chupa Chups’ bestselling lollipop flavours Grape and Strawberry & Cream come to life in delicious boba inspired beverages.

The Grape Chupa Chups Tea is a grape frui-tea available exclusively in green tea and comes with grape jellies that add an extra pop of forever fun flavour.  The Strawberries & Cream Chupa Chups Tea is a strawberry-vanilla milky tea crowned with a dollop of creamy mousse to ensure each berry-licious sip finds its perfect partner in a velvety cream swirl.

Available from all of Chatime Australia T-breweries from September 19 2023 until October 31 2023 the Grape Chupa Chups Tea and Strawberries & Cream Chupa Chups Tea launch will be extensively supported by a multi-phased campaign.  This dynamic campaign covers it all – theatre in T-Breweries with a Chupa Chups takeover across all printed and digital displays, in T-brewery sampling to drive trial, engaging social content across TikTok, Instagram and Facebook, targeted communications to Loyal-Tea members through EDM, push notification and app, plus a compelling influencer campaign.

To celebrate Halloween, Chatime will also be giving away a free Chupa Chups lollipop with every Grape Chupa Chups Tea and Strawberries & Cream Chupa Chups Tea purchased from 17 October 2023 – until stocks run out.

The Grape Chupa Chups Tea will be available from Chatime Australia  T-breweries from September 19 2023 – regular $7.50 and large $8.35.  The Strawberries & Cream Chupa Chups Tea will also be available from all Chatime Australia T-breweries at the same time – regular $8.10 and large $8.95.