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Asembl Teas Up World First Chupa Chups Collaboration with Chatime for Australian Market image

Asembl Teas Up World First Chupa Chups Collaboration with Chatime for Australian Market

Asembl has brewed up a world first for Perfetti Van Melle’s Chupa Chups brand with a collaboration with global boba franchise Chatime for the Australian market.

Launching exclusively in Chatime T-breweries across Australia from September 19 2023 the six week ‘Tea That Pops’ collaboration will see Chupa Chups’ bestselling lollipop flavours Grape and Strawberry & Cream come to life in delicious boba inspired beverages.

The Grape Chupa Chups Tea is a grape frui-tea available exclusively in green tea and comes with grape jellies that add an extra pop of forever fun flavour.  The Strawberries & Cream Chupa Chups Tea is a strawberry-vanilla milky tea crowned with a dollop of creamy mousse to ensure each berry-licious sip finds its perfect partner in a velvety cream swirl.

Available from all of Chatime Australia T-breweries from September 19 2023 until October 31 2023 the Grape Chupa Chups Tea and Strawberries & Cream Chupa Chups Tea launch will be extensively supported by a multi-phased campaign.  This dynamic campaign covers it all – theatre in T-Breweries with a Chupa Chups takeover across all printed and digital displays, in T-brewery sampling to drive trial, engaging social content across TikTok, Instagram and Facebook, targeted communications to Loyal-Tea members through EDM, push notification and app, plus a compelling influencer campaign.

To celebrate Halloween, Chatime will also be giving away a free Chupa Chups lollipop with every Grape Chupa Chups Tea and Strawberries & Cream Chupa Chups Tea purchased from 17 October 2023 – until stocks run out.

The Grape Chupa Chups Tea will be available from Chatime Australia  T-breweries from September 19 2023 – regular $7.50 and large $8.35.  The Strawberries & Cream Chupa Chups Tea will also be available from all Chatime Australia T-breweries at the same time – regular $8.10 and large $8.95.

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