• The iconic cracker brand is partnering with Coors Light to debut limited-edition Cheez-It Coors Light Beer Cheese flavored crackers.
• Capturing the flavor of a classic beer cheese spread, Cheez-It Coors Light Beer Cheese flavored crackers are baked with 100% real cheese.
• Find the Cheez-It Coors Light Beer Cheese flavored crackers at retailers nationwide starting in August for while supplies last.

Chicago, IL — Mars Inc.’s Cheez-It and Molson Coors Beverage Co.’s Coors Light have teamed up for beer cheese flavored crackers.

“Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America’s favorite dips to life in a whole new way,” said Nicole Sorensen, Vice President of Marketing for Cheez-It.”

The partnership marks Cheez-It’s first with a beer brand.

“Fans already love reaching for a cold Coors Light when they’re snacking on game day, so finding a way to bring our crisp, refreshing beer flavors to life in a real-deal beer cheese flavored snack just made sense,” said Matt Carpenter, Vice President of Marketing, Coors Family of Brands. “Cheez-Itwas the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience.”

Fans can stock up on the new Cheez-It Coors Light Beer Cheese flavored crackers at retailers nationwide this August, for a suggested retail price of $4.99 per box, while supplies last.