Claire's Launching Purr-fect Products with Studio Pets by Myrna
On-trend fashion accessories and jewelry retailer, Claire’s Stores, Inc. has signed a global direct-to-retail license agreement with acclaimed pet photographer, Myrna Huijing, to manufacture a full range of products under the Studio Pets by Myrna brand.
The initial collection will feature over 50 different products, including jewelry, cosmetics, bags, wallets, phone accessories, diaries, collectibles and plush aimed at the tween and teen market. The first of Claire’s product ranges will be available for Fall 2014 in over 2,000 stores across North America, Europe and @claires.com.
“We are very happy to sign this multi-year partnership with Claire’s, as it reinforces Studio Pets positioning as the ultimate pet imagery brand,” says Jennifer Richmond, Managing Director of the Richmond Management Group, whose agency secured the program with Claire’s. “Studio Pets takes pet imagery to the ultimate level of engagement, with a new virtual reality app and digi-code activated videos that allow you to see your Studio Pet in his/her photo shoot. We know that consumers are going to want to collect all of the cute products featuring their favorite Studio Pets.”
For licensing inquiries into the brand, please contact Jennifer Richmond at (818) 713- 0120. For licensing opportunities outside of the US contact info@bymyrna.com
Claire’s Stores, Inc. is one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its stores under two brand names: Claire’s® and Icing®. As of May 3, 2014, Claire’s Stores, Inc. operated 3,071 stores in 18 countries throughout North America, Europe, and China. The Company also franchised 426 stores in 29 countries primarily located in the Middle East, Central and Southeast Asia and Central and South America. More information regarding Claire’s Stores is available on the Company’s corporate website at www.clairestores.com.