London, 9 February 2011. Leading producer and rights management company Coolabi has appointed  enteraction, the social gaming subsidiary of etv media group,  to create an innovative Facebook application, Purple Ronnie’s Express Yourself  http://apps.facebook.com/purpleronnie for its iconic Purple Ronnie brand.
The app offers Facebook users a social gaming experience through online avatars and the opportunity for fun social expression with Purple Ronnie poems and messages. The app will launch ahead of Valentine’s Day.
Purple Ronnie’s Express Yourself enables users to send witty poems, romantic messages and other Purple Ronnie branded communication such as invitations and thank-yous. Some premium clothing and avatar items will require in-game purchase, while some items can be unlocked by having a large group of friends. Following the launch of the application on Facebook, there is also development planned for a mobile application. 
Michael Dee, Director of Content, Coolabi, says: “Purple Ronnie is all about social expression and there can be no brand better suited to the world’s largest social media platform. In enteraction, we have a partner enormously experienced in producing fun and interactive apps in this space and so we are very confident that Purple Ronnie’s Express Yourself will be quickly adopted and widely used.”
Andy Rogers, Managing Director, enteraction, adds: “We are delighted to be working with Coolabi to bring the Purple Ronnie brand to the social online space. The use of virtual gifting on platforms like Facebook is a natural extension for Purple Ronnie. We have used our knowledge of social gaming to ensure that the app really captures the fun ethos of the brand, while harnessing its v-commerce potential.”
For further information contact Blueprint PR:
Janet Balmforth Tel: +44 (0) 8868 0511 or Email: janet@blueprintpr.co.uk
About Coolabi
Coolabi specialises in the ownership, development and creative management of high quality children’s and family brands and intellectual property.  The current portfolio includes Purple Ronnie, Poppy Cat, Scarlett & Crimson, The Large Family and Dead Gorgeous.  In addition Coolabi also licenses rights to selected brands, including Bagpuss, The Clangers, and Ivor the Engine.  For more information and a background on the company visit www.coolabi.com