London, UK — Dan Dee International and Crayola announced a new multi-year licensing agreement.

The licensing agreement includes various plush, décor and other product categories including a Colour Me, washable feature which will utilise Crayola Washable markers and washable fabric. Dan Dee has developed an exciting line of Crayola products which are available now and will be on display at upcoming tradeshows. The agreement will include the territories of EMEA, Australia & New Zealand, with more announcements to come about an expanded licensing partnership between the two companies covering other territories and product categories.

“As we expand our licensing portfolio, it is a pleasure to welcome Dan Dee to the Crayola family as one of the biggest Plush design and manufacturing brands in the world.  Their extensive knowledge of this category and experienced design team have proved to be extremely valuable in the development and execution of the new Crayola ‘Colour Me Plush’ range,” said Rob Spindley, Licensing Director, EMEA at Crayola.  “Our primary goal at Crayola is to inspire creatively alive children, and with this new product range, we’re giving children new ways to express themselves and celebrate their individuality as often as theylike!”

“We are extremely delighted and honored to be partnering with Crayola.  This agreement will showcase our creativity and outstanding product development capabilities.  We will continue to drive Crayola’s brand message with trusted products that are authentic, innovative, fun, and encourage creativity and imagination,” said Mark Matheny, Head of Licensing, Dan Dee.

About Crayola

Crayola LLC, based in Easton, PA and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola at major retailers. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.

About Dan Dee International, LLC

Dan Dee International, LLC is one of the world’s largest designers and suppliers of baby, pet and plush products, and is North America’s leading supplier of seasonal plush and decor.  Dan Dee has established a reputation for developing products that are freshly designed, innovative, trend-right, and attractively priced. Their customers include many of the world’s leading mass, food, drug and specialty retailers who depend on their proven ability to reliably deliver large quantities and complete programs with great sell-through.