Los Angeles, CA / Dubai, UAE — Cubcoats, the brand behind the world’s original 2-in-1 wearable plush, is proud to announce its expansion into the Middle East, Türkiye and Canada through a strategic partnership with BBM Licensing, its exclusive regional licensing agent.

This expansion marks a milestone in Cubcoats’ mission to bring its beloved transforming characters to fans around the world. By leveraging BBM Licensing’s deep regional expertise and retail relationships, Cubcoats will introduce its signature blend of comfort, play, and collectability to new markets and new product categories across the territory.

“Cubcoats is one of those rare brands people fall in love with the moment they see it,” said Amer Bitar, CEO of BBM Licensing. “It’s playful, it’s collectible, and it has genuine emotional resonance with kids and parents alike. We’re excited to introduce it to families across the Middle East, Türkiye, and Canada, and to build a licensing program that does justice to what makes this brand special.”

The licensing program will focus on developing thoughtfully designed consumer products and retail experiences that bring Cubcoats’ signature transforming characters to life in new ways. Product categories will include apparel, toys, accessories, and more, each rooted in the brand’s signature hoodie-to-plush design.

“BBM brings exactly the kind of local expertise and relationships we were looking for as we take Cubcoats global,” said Frankie Ordoubadi, CEO of Cubcoats. “Their track record and deep regional knowledge make them the ideal partner to introduce our brand to new audiences and unlock new categories across these territories.”

The launch will be supported by a series of regional retail activations and licensing partnerships beginning later this year. Interested licensees and retailers are encouraged to reach out to BBM Licensing for collaboration opportunities across the Middle East, Türkiye, and Canada.

About Cubcoats
Cubcoats is the creator of the original 2-in-1 wearable plush — a hoodie that unzips into a huggable stuffed companion and back again. Since launching, the brand has captured the hearts of kids and collectors alike, built on a simple idea: the toy you wear is the toy you love most. Learn more at https://www.cubcoats.com/.

About BBM Licensing
BBM Licensing is a brand management and licensing agency based in Canada and the Middle East. With a deep understanding of regional culture and consumer behavior, BBM Licensing connects iconic global brands with new markets through strategic licensing, retail development, and cultural alignment.