Milan: 1st April 2011
Giochi Preziosi, Plus Licens and Marathon Media are delighted to announce that Dairy4Fun is to be the latest name to join the growing list of Gormiti licensees; having completed a deal to endorse the Gormiti TV series with kids dairy products in Czech Republic, Poland and Slovak Republic.
The agreement set up by Plus Licens, Giochi Preziosi’s licensing agent for Eastern Europe and Nordics, will commence Spring 2011 and aims to bring the magic of Gormiti to packaging of a variety of Dairy4Fun products; including yoghurts, cottage cheese, cocoa drink and desserts. Each snack will also contain a Gormiti inspired premium novelty for children to enjoy and collect, and the promotion will be supported by a TV marketing campaign.
Graziano Delmaestro, Giochi Preziosi’s licensing director said: “Giochi Preziosi has great responsibility in enhancing positive messages through its IP’s, and healthy snacking is important for all children and to parents. Dairy4Fun is a fantastic brand to be working with and its reputation in producing delicious healthy snacks will work perfectly with Gormiti. We are delighted to be working in this partnership, as both brands are loved by kids all across the Czech Republic, Poland and Slovak Republic.”
Dairy4Fun’s Marketing Director, Ales Tvrdon, said: “This is going to be a very exciting year for our company and we are pleased to be working with Giochi Preziosi on the Gormiti promotion. With two strong companies working on this project, there is sure to be a positive outcome with rewarding benefits. We are extremely excited to see what comes of this opportunity and look forward to the months ahead.”
Gormiti remains one of the most exciting boys’ properties around for prospective licensees across the globe and presents many opportunities for new markets. For more information contact Licensing.Gormiti@giochipreziosi.it
Contacts and notes:
GIOCHI PREZIOSI 
Alberto Picotti
picotti@giochipreziosi.it
+39 02 964751
MEDIA ENQUIRIES: Evolution PR Ltd  
Michele Bates  
+44 (0) 1327 701 702  
Michele@evolution-pr.co.uk