Four songs from the Lennon/McCartney catalogue will be featured in the guitar shaped key-rings, including “Yellow Submarine”, “Hey Jude”, “I am the Walrus” and “She Loves You.”

DCD Publishing’s music merchandising division launched in September 2009 is powering along at great pace. As well as representing the catalogue of the world’s leading music publishers – giving them access to over 6 million songs, the team headed by Michael Gottlieb is constantly developing relationships in this area. Since June 2011 DCD Publishing also represents Donny Osmond in the UK for licensing & merchandising.
Charlie Rudge, MD of Bluw Toys, commented: “This is a tremendously exciting new product for us with the best songs ever written. We predict we will be Top of the Pops with this range.”
Michael Gottlieb Head of Licensing and Music Merchandising DCD Publishing, said: “This is a great idea realized in spectacular fashion and we are already in discussions with Sony/ATV and Bluw for a follow up.”
Karina Masters, Director Of Synch & Marketing at Sony/ATV Music Publishing UK, added: “Sony/ATV is very excited to be working in this area with DCD Publishing and Bluw. We are planning to roll out a number of innovative products in the future.”
Latest licensees are Imagination Games with, the award-winning interactive musical game – Play That Tune launched in 2010 (just nominated as finalist at The Licensing Awards 2011 in the Innovation category) winners tba on 13 September in London), and Zeon (ex Wesco) with a plush puppy alarm clock that wakes you up to the sounds of Donny Osmond’s iconic hit Puppy Love, amongst other Puppy Love items such as purses, bags and watches. For more info visit www.dcdmedia.co.uk/publishing
The product will be available globally.