Iconic Brand Renews Multiple Partners and Adds New Categories

New York, NY; February 9, 2021:  Iconic designer denim brand Gloria Vanderbilt continues to expand its licensing programs announcing the renewal of its licensing partnerships with Panties Plus, JV Apparel and Piege Group, for intimates, sleepwear and loungewear.

Since renewing licensing initiatives in 2017, One Jeanswear Group has enjoyed tremendous success expanding the Gloria Vanderbilt brand through licensing in virtually all major categories with Gloria Vanderbilt branded products found at over 6,000 retail doors in every channel of distribution including Kohls, JC Penney, Beall’s, Belk, Boscovs, Stage, Burlington, Ross, TJ Maxx and Marshalls, and Costco, as well as #1 denim brand ranking on Amazon.com

All of the licensing deals were created by The Brand Liaison as licensing agent for Gloria Vanderbilt.  Currently, The Brand Liaison is actively seeking new partners for several categories including childrens apparel, hosiery, outerwear, cold weather accessories and home goods.

About One Jeanswear Group:
One Jeanswear Group is a leading, global fashion apparel company operating a diverse portfolio of brands and is known for being an expert in the denim category.  One Jeanswear Group oversees design, product development and innovation, technical support, fabric procurement, marketing, merchandising and global sourcing.  One Jeanswear Group’s branded portfolio includes: Gloria Vanderbilt, Vintage America, Bandolino (L), Jessica Simpson (L), Anne Klein (L), Skinnygirl Jeans (L), Ella Moss (L), Nine West Jeans (L). One Jeanswear Group products are sold in multiple channels of distribution including department stores, mass retailers, and ecommerce.

About The Brand Liaison:
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com

FOR MORE INFORMATION CONTACT:
Steven Heller
The Brand Liaison, LLC
Steven@TheBrandLiaison.com
Tel: 855-843-5424