Ground Up International, a sneaker company, steps into the footwear landscape with the launch of their first-ever UPlift Boot, available exclusively at Snipes. Stepping boldly into the forefront of fashion, the UPlift Boots represent Ground Up’s innovative stride, introducing fashion-forward footwear that seamlessly merges style with the urban landscape. Renowned for their character and pop-culture-inspired designs, Ground Up is ready to elevate the footwear industry to new heights.

The collection features two UPlift Boots, shimmering in iridescent black and purple. The UPlift Boot features all preschool and toddler sizes.

Meet Your New Winter Sidekick With Ground Up X Snipes

Step into the magic of winter in the UPlift Boot, a must-have for fashion-forward parents looking to elevate their little one’s seasonal style. It’s iridescent coated glitter and stylish details create moments of joy and confidence during the holiday season. Featuring an edgy charm with the stud UP logo, the UPlift Boot is for parents and kids who appreciate boldness in their footwear. The black inside zipper ensures convenience for parents on the go, without compromising on style.

Make this holiday season unforgettable with the perfect gift for kids – the UPlift Boot. More than just a boot, it’s a confidence-building accessory that allows your child to feel comfortable in their winter style, one glittering step at a time.

Ground Up’s UPlift Boot goes beyond being a winter essential; it’s a statement piece that encourages self-expression and showcases your child’s unique sense of style. This winter, let every step be a shimmering celebration of style and individuality with Ground Up’s UPlift Boot.

The interlocking “Up” symbol on every sneaker represents the connections we make every day with Ground Up, our friends and families, our favorite brands, and ourselves.

Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.