Celebrity Chef Guy Fieri and Litehouse Bring a Flavor Fest to Grocery Stores With New Line of Premium Barbeque and Condiment Sauces 

Santa Rosa, CA —  Celebrity chef Guy Fieri  and Litehouse unveiled a a new line of nine barbeque sauces and premium condiments that will launch in spring 2024. Coming soon to Walmart and grocery retailers across the country, these new premium sauces – co-created by the “Mayor of Flavortown” himself – will transport fans from their home kitchens to Flavortown.

With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host, Fieri is THE expert on bold, delicious flavor. Co-developed with the expertise of award-winning sauce and dressing innovator Litehouse, the new Flavortown sauce line is the perfect recipe for on-shelf success.

“Whether I’m cookin’ it up at home, my restaurants or workin’ with DDD chefs across the country, I’m always lookin’ for a strong sauce game,” said Guy Fieri.  “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish.  My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss!”

The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,2 underscores the market’s appetite for the new Flavortown line. The partnership will introduce excitement and dynamite flavors in out-of-bound proportions to these growing categories.

For over 60 years, Litehouse has been a leader in dressings, dips, sauces, and other innovative consumer packaged goods and continues to expand its presence across grocery store sections. Litehouse is jumping on the road to Flavortown to help bring these bold flavors to grocery stores nationwide, in a partnership facilitated by Flavortown’s licensing representative IMG.

“As the ‘Mayor of Flavortown,’ Guy Fieri’s undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” said Kelly Prior, President and CEO at Litehouse, Inc. “Together, we will take consumers on a journey to Flavortown that is not only delicious, but a fun celebration of food and flavor.”

The product lineup will include nine total sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle sauce, Smokin’ Hickory BBQ Sauce and more – all available in diner inspired squeeze bottles. With the new expertly created line, fans can pour layers of flavor on their burgers, chicken sandwiches, grilled veggies, quesadillas, tacos and more.

Flavortown barbecue and condiment sauces will be available in the shelf stable sauce aisle at grocery retailers nationwide with an MSRP of $4.48 to $4.98.