Hearst Magazines Appoints Steve Ross Vice President, Global Chief Licensing Director
NEW YORK, NY (May 18, 2017) — Hearst Magazines, one of the world’s largest publishers of monthly magazines, today announced that Steve Ross has been named vice president, global chief licensing director, effective immediately. The announcement was made by Donna Kalajian Lagani, SVP/publishing director and chief revenue officer of Cosmopolitan and Seventeen, to whom Ross will report.
“Steve is a highly-skilled licensing executive with impressive credentials for building strong brands by seamlessly extending them into products and experiences that deepen consumer connections,” said Kalajian Lagani. “I’m confident he will provide the expertise, leadership and vision required to further develop our foundation for brand equity and sustained growth.”
In his new role, Ross will be responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce, brand migration including location-based and live events, and franchise development for Hearst’s portfolio of powerful, globally recognized titles including Cosmopolitan, Esquire, Harper’s Bazaar and Seventeen worldwide, plus Car and Driver, Country Living, ELLE, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics, Road & Track, Town & Country, VERANDA and Woman’s Day in the U.S.
“I look forward to leveraging innovative, impactful and immersive licensing programs for our iconic IP across all tiers, industries and platforms to scale consumer touchpoints and amplify reach, resonance and relevancy,” Ross said. “I’m pleased to partner with the talented publishers and editorial teams at Hearst Magazines who steward so many of the biggest, best-read and most prestigious brands in the world.”
Prior to his role at Hearst, Ross led Fox Networks Group’s sales solutions marketing efforts as the head of brand integration. Prior to that, he held senior operating roles at News Corporation, 20th Century Fox Film Corp and Mattel, building global franchise brands and experiences that drove accelerated licensing growth for billion-dollar consumer products portfolios including The Simpsons, Star Wars, Ice Age, Titanic, Hot Wheels, American Girl and Barbie. Earlier in his career, Ross worked in publicity for the Los Angeles Dodgers and held leadership positions with marketing agencies Young & Rubicam/WCJ and the Interpublic Group. He graduated from the Annenberg School of Communications at the University of Southern California in Los Angeles with a Bachelor of Arts degree in journalism.
Hearst Magazines has launched a wide variety of successful licensed products, including eyewear, accessories, apparel, and beauty and grooming lines.
About Hearst Magazines
Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2016), reaching 77 million readers (Fall 2016 MRI/GfK) and 80 million site visitors each month (comScore), with a social media following of 117 million. Hearst Magazines’ print and digital assets reach more than 128 million readers and site visitors each month – nearly two-thirds of all women and 69 percent of all millennial women in the country. (source: comScore/MRI 9-16/S16). The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company and is a partner with Condé Nast in the publishing services company PubWorx.
Media Contact: Allie Haake, email@example.com, 212-649-2669