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Heinz and Mattel’s Barbie® Team Up to Release ‘Barbiecue’ Sauce image

Heinz and Mattel’s Barbie® Team Up to Release ‘Barbiecue’ Sauce

London — You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce.

This pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.

The response from Heinz fans was overwhelming with one commenting, “if you make it happen I’ll dye my hair pink” whilst another said, “please do this I beg you!” How could we say no?

After this huge public demand, Heinz and Mattel are now bringing this dreamy sauce to the nation, and it’s just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.

Whether drizzled over a crisp salad or to brighten up your burger, this smoky ‘sauce of the season’, with beetroot extract to achieve that signature pink colour, is the perfect addition to your spring/summer menu and one you don’t want to miss out on.

Thiago Rapp, Director of Taste Elevation at Heinz said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life”.

Ruth Henriquez, Head of Consumer Products, Publishing, and LBE Mattel EMEA added: “This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie. Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product”.

For those that want to be one of the first to try this limited-edition sauce, 5,000 bottles are now available on But if you don’t manage to nab a bottle, fear not, a limited run will be available in Tesco stores nationwide from 17th April, followed by Ocado and other retailers from May with an RRP of £3.39. Prices are at the sole discretion of the retailer.

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the centre of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn and X.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox ® , Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.

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