Il Milanese Imbruttito joins the licensing portfolio of Maurizio Distefano Licensing
Maurizio Distefano Licensing expands its portfolio by welcoming Il Milanese Imbruttito, the successful Milanese brand that operates in the content marketing field and was born from the work of Tommaso Pozza, Federico Marisio and Marco De Crescenzio who decided they wanted to share their point of view on the human-metropolitan realities of the city of Milan
A clear, simple and precise idea: use social media to be ironical about Milanese customs, language and habits.
With a precise graphic choice and a concise and effective tone of voice, the Facebook page opened in 2013 grows quickly, reaching 100,000 likes in a month and serves as the starting point for a broader social and content creation project, with the opening of a blog and social media pages. Il Milanese Imbruttito achieves ever-increasing success and now boasts an acting cast of professionals for the creation of video sketches. With its recognition and credibility, acquired over the years with the development of editorial and video projects for clients such as Disney, Amazon, Sky, Samsung, PayPal, Microsoft, and Coca-Cola, Il Milanese Imbruttito represents one of the points of reference in the Italian social entertainment scene.
More than 3 million people follow Il Milanese Imbruttito on social channels Facebook, Instagram and YouTube. In addition to these, there are more than 500k readers every month on imbruttito.com, which chronicles everything that revolves around the city of Milan and beyond in an ironic-sarcastic way.
Over the years, Il Milanese Imbruttito has created several characters, recurring in his videos, who are now known and loved by the entire community. Each character has its own characteristics and personal peculiarities that allow their immediate recognizability to the general public: the Imbruttito, the Imbruttita, the Giargiana, the Dwarf and the Guy from the south.
Maurizio Distefano, President of MDL said, “With Il Milanese Imbruttito we hit it off immediately and are extremely excited about the partnership. Its ironic-sarcastic character makes it distinguishable and recognizable, essential elements of a brand. I am certain that we will bring the fun spirit of Il Milanese Imbruttito to a large number of licensees throughout Italy”.
The brand has a broadened appeal to all age groups and lends itself perfectly to the customization of all types of products, ranging from food to non-food, always pushing new boundaries with irony and intelligence.
Marco De Crescenzio, co-founder and COO of Il Milanese Imbruttito, says, “The partnership with a well-established reality such as Maurizio Distefano Licensing will strengthen the presence of the brand “Il Milanese Imbruttito” on the national territory, and we are confident that together we will be able to achieve very important goals for our company, which has always believed strongly in product development for a greater capillarization of brand values.”