NEW YORK (July 21, 2011) – CopCorp Licensing President Carole Postal today announced two more licensees in Mexico for Jim Benton’s It’s Happy Bunny™, the cute little bunny with the BIG attitude.
• Lucky Clover (IFCO S.A. de C.V.) has been granted the rights to produce It’s Happy Bunny Fashion Bags, Fashion Wallets, Cosmetic Bags, Sports Bags, Gym Bags, and Hand Bags for sale throughout Mexico.
• Panti-Chic (www.panti-chic.com) has been granted the rights to manufacture It’s Happy Bunny Nightgowns and Pajamas (for Women and Men age 8-25) for the Mexican market.
This pair of new deals follows closely after the program’s first two Mexican deals announced in June: Dash Toys (a wide range of It’s Happy Bunny Cushions for home and decorative use); and Productora de Monitos (It’s Happy Bunny Key Rings; Mugs; Cups; Candy Gift Packs; Gift Boxes; Hand Mirrors; Clocks; Watches; Collectible Cards; Photo Frames; Desktop Ornaments; Ceramic and Metal Containers; Jewelry Boxes; Collection Boxes, Candy-filled Bottles; Candy-filled Boxes; Pens; and Printed Plush Cushions).
All four deals were brokered by Licensing & Promotions LATAM in Mexico as the agent responsible for managing Jim Benton’s It’s Happy Bunny brand throughout much of Latin America.
About Jim Benton’s It’s Happy Bunny™
Jim Benton (www.jimbenton.com), whom People Magazine called “the most visible cartoonist in America,” is the creator of several successful licensed properties. Benton’s It’s Happy Bunny humorous character brand is currently licensed to over 100 companies worldwide collectively creating, producing, and marketing literally thousands of SKUs of It’s Happy Bunny licensed products.
Over the last decade, the It’s Happy Bunny licensing program has won several industry awards including four prestigious Licensing Industry Merchandisers’ Association (LIMA) International Licensing Excellence Awards: “Best Art Brand” in 2005, “Best Character Brand License – Soft Goods” in 2006, “Best Character Brand Licensee – Hard Goods” in 2007, and “Best Character Brand Program of the Year” in 2008.
About CopCorp Licensing
CopCorp Licensing (www.copcorp.com) is the global licensing agent for Jim Benton’s It’s Happy Bunny. CopCorp is an innovative and strategic licensing agency that specializes in the development of brand, character, art, publishing, and entertainment based licensing opportunities. Led by Carole Postal, Founder and President, CopCorp Licensing develops, sells, negotiates, markets, and implements complete licensing strategies and programs for major entertainment corporations, artists, art studios, apparel brand names, among many others.
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For more information about licensing opportunities, please contact:
Carole Postal, President
CopCorp Licensing
(212) 947-5958
cpostal@copcorp.com
Jim Benton
Benton Arts (J. K. Benton Design Studio, Inc.)
(248) 644-5875
JKBenton@aol.com