JRL Group Selected to Represent Estwing Tools

Premier Tool Brand Now Celebrating 92 Year Anniversary

Deerfield, Illinois (May 20, 2015)— JRL Group, a full service licensing agency, has been selected to represent Estwing Tools, known as the world’s first and finest line of solid steel hammers. JRL Group will develop and manage a comprehensive licensing program under the Estwing brand targeting professional and DIY enthusiasts.
Since 1923, Estwing has been the leading manufacturer of the world’s most durable, comfortable, and attractive striking tools. Its innovative designs continue to create the most revolutionary and long-lasting hand tools in the market. Their patented shock reduction grip on all tools was designed with ergonomics in mind, and provides the best available grip for reducing vibrations caused by impact.
“For decades Estwing has been recognized worldwide for its legendary quality and durability and is a brand that customers take pride in owning,” stated Andrew Lieb, President, JRL Group.  “We are very excited about the licensing opportunities that will capture and deliver the innovation and performance Estwing customers’ have come to expect.
The Estwing licensing program will target select product categories including hand tools, work gloves, tool bags, power tools, footwear, safety gear, and other related products.
About Estwing
Estwing’s manufacturing facility is located in the northern Illinois city of Rockford – about 90 miles northwest of Chicago. Estwing product lines are sold in leading hardware stores, home centers, and retailers throughout the United States, Canada and in many countries around the world. The company’s website is www.estwing.com.
About JRL Group, Inc.
JRL Group is an integrated marketing and licensing agency specializing in the development and extension of corporate brands, trademarks and sports and entertainment properties. JRL Group licensing services include strategic planning, equity analysis, product, administration and royalty management.  JRL Group represents a broad range of clients in automotive, hardware, retail, entertainment, sports, and home fashion industries.  JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com
Contact:
Andrew Lieb
JRL Group, Inc.
847-291-7414
andy@jrlgroup.com