Lamplight taps IMC to ignite new products with TIKI Brand
January 22, 2015
Contact: Kim Steadman 502.272.2403 firstname.lastname@example.org imcpartnerships.com
Lamplight taps IMC to ignite new products with TIKI® Brand
Louisville, KY – IMC, a full-service global agency that offers creative brand strategy and develops new consumer products through brand licensing and other partnerships, excitedly announced today that they have entered into a representation agreement with Lamplight.
Lamplight is a leading provider of outdoor torches, citronella torch fuel, outdoor wax candles, indoor oil lamps, lamp oil and other related products. IMC will be representing TIKI Brand, the #1 brand in outdoor torches and torch fuel.
“We are tapping into IMC’s expertise in strategic partnerships to assist in complementing the TIKI lifestyle by seeking the best in class category leaders in the outdoor living space to offer additional TIKI branded products,” said Jennifer Grosshandler, the Marketing Director of Lamplight. “This partnership with IMC will strengthen the TIKI Brand position of “Paradise in Your Backyard” by extending the brand into other backyard products for consumers to enjoy.”
For the first time, the TIKI Brand is licensing their brand out in order to develop new products for consumers. Through their work with IMC, the TIKI Brand will extend its equities into new product categories such as fire pits and outdoor fireplaces, chimineas, patio heaters, outdoor furniture and lighting and outdoor water fountains.
Kim Steadman, the Vice President of Partner Development at IMC said, “We are thrilled that Lamplight has chosen IMC as their trusted advisors to develop their brand strategy and to secure strategic partnerships in order to create a complete outdoor experience for consumers.”
About Lamplight Lamplight (www.lamplight.com), based in Menomonee Falls, Wisconsin, joined the W.C. Bradley Co. in 1998. Lamplight is a leading provider of outdoor torches, citronella torch fuel, outdoor wax candles, indoor oil lamps, lamp oil and related goods. Lamplight’s family of fine quality products includes the TIKI®, Lamplight®,Ultra-Pure® and Medallion® brands.
About IMC IMC is a full-service global agency that offers creative brand strategy and develops new consumer products through brand licensing and other partnerships. Passionate and curious about branded products and partnerships, we offer fresh thinking and creativity that is widely renowned in the industry. For more information please visit http://www.imcpartnerships.com.