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LIMA Announces New Representative in India

The International Licensing Merchandisers’ Association (LIMA), the global trade association for the licensing industry, announces Rutika Malaviya, Rooh Entertainment, has been named the Official LIMA Representative in India.  Rutika is Editor-In-Chief of Animation Digital Digest and Founder and CEO of Rooh Entertainment. She previously was a member of the LIMA India Advisory Committee.

“LIMA is a firm believer in the great potential of the Indian licensing market,” said LIMA President Charles Riotto. “As the industry’s global trade organization, our intention is to facilitate the growth of the licensing business in India by providing educational programs and related services to help build a foundation of knowledgeable licensing professionals and sound business practices.  Accordingly, we are pleased to announce the appointment of Rutika Malaviya as our Official Representative in the region.  I believe Rutika’s experience, business acumen and enthusiasm for the business of licensing will be key factors in helping the industry develop and prosper in India in the years ahead.”

Said Rutika Malaviya: “I feel honored to be part of LIMA, representing the Indian region. Licensing is becoming popular in the Indian market, creating immense opportunities. Our current focus is to build members for LIMA India who can leverage the benefits of membership in various endeavors of LIMA.”



Ms. Rutika Malaviya
Rooh Entertainment
+91 98 20 770350
Marty Brochstein
SVP Industry Relations and Information, LIMA
212-244-1944, Ext. 17

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