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LIMA Announces Schedule for 2012 Licensing University™ image

LIMA Announces Schedule for 2012 Licensing University™

Licensing University™ – LIMA’s outstanding seminar program that takes place at the Licensing International Expo – will include more than 35 events and seminars when the licensing industry gathers in Las Vegas in June. Licensing University™ covers a wide variety of topics, including retail and distribution strategies, consumer trends; and expanding licensing business internationally. The conference program also offers a strategic look at virtually all major industry segments, including corporate branding, legal, art, sports, and digital licensing.

Registration for Licensing University™ will be available in early February – check the LIMA website and the Licensing International Expo website for updates.

(preliminary schedule, subject to change)

12:30pm-5:30pm – State of Retail Presentation and Store Safari (Lisa Carver & Carol Spieckerman, newmarketbuilders)      

10:00am-1:00pm – Licensing for Beginners (Adina Avery Grossman, Brandgenuity)
1:30pm-3:00pm – Licensing Law for Beginners (Chuck Grimes, Grimes & Battersby)
1:30pm-3:00pm – Complying with Licensors’ Social and Environmental Requirements (Laura Commike Gitman, BSR)
3:30pm-5:00pm – Tips on Maximizing Your Attendance/Participation at the Licensing Expo (Jerry Houle, Bliss House)
8:30am-9:30am – KEYNOTE SESSION (TBA)

10:30am-12:00pm – Basics of International Licensing (Angela Farrugia, The Licensing Company)
10:30am-12:00pm – Anatomy of a License Agreement (Greg Battersby, Grimes & Battersby)
10:30am-12:00pm – The Why, What and How of Licensing Style Guides (Tom Froberg, Frederick & Froberg)
12:30pm-2:00pm – New Age of Brand Licensing (Corrine Sukiennik, C-Synergies)
12:30pm-2:00pm – How to Work with Licensing Agents & Consultants (Mike Slusar, Brandar)
12:30pm-2:00pm – Maximizing Social Media In Toy & Entertainment Licensing (Suzanne Mills Winkler, Dynamic Design Works)
2:30pm-4:00pm – Top 10 Checklist for Art Licensing  (Linda Mariano, LM2 Licensing)
2:30pm-4:00pm – Licensing in Latin America (Patricia Serracin Rickard, Remington)
2:30pm-4:00pm – Royalty Rate Trends (Nell Roney, Beanstalk)
4:30pm-6:00pm – Taking a Property from Digital to Retail (Marty Brochstein, LIMA)
4:30pm-6:00pm – What Makes A Merchandisable Property? (JJ Ahearn, Licensing Street)
4:30pm-6:00pm – Growth Through Demographics: Case Studies in Targeting Baby Boomer and Hispanic Consumers (Stephen Reily, IMC)
8:30am-10:00am – Entertainment Licensing: Looking at the Landscape and Its Future (Michael Polis, Wildbrain)
8:30am-10:00am – How to Train the (Russian) Dragon (Paul Tush, Plus Licens Russia)
8:30am-10:00am – Trends: How to Use Them to Compete in Art Licensing (Suzanne Cruise, Suzanne Cruise Services)
10:30am-12:00pm – Case Studies in Brand Licensing (Hal Worsham, LMCA)
10:30am-12:00pm – Advanced Licensing Strategies (Stu Seltzer, Seltzer Licensing Group)
10:30am-12:00pm – Licensing in Asia (Roger Berman, ZenWorks)
12:30pm-2:00pm – The Licensee Guide to Winning with Licensors (Stephen Stanley, JAKKS Pacific)
12:30pm-2:00pm – Five Things to Know When Presenting to Retail (Leigh Anne Schwarzkopf, Project Partners Network)
12:30pm-2:00pm – Trends in Interactive (Careen Yapp, Konami Digital Entertainment)
2:30pm-4:00pm – Getting Your Fair Share: How to Prevent Royalty Underpayments (Joshua Kaufman, Venable)
2:30pm-4:00pm – Fundamentals of Direct-to-Retail Programs (Rachel Terrace, Beanstalk)
2:30pm-4:00pm – Identifying & Evaluating Licensed Properties for Your Brand or Company (Alan I. Fine, Kaleidoscope)
4:30pm-6:00pm – Brand Strategies for Tough Economic Times (Michelle Alfandari, MODA Licensing)
4:30pm-6:00pm – Sports Licensing Trends (Rick Van Brimmer, The Ohio State University)
4:30pm-6:00pm – Exploring the Grey Area Between Licensing & Promotions (Ramez Toubassy, Brand Sense Partners)
9:00am-10:30am – Negotiating Is Not a Contact Sport: Input On Negotiating a Licensing Agreement (Danny Simon, The Licensing Group)
9:00am-10:30am – Integrating New Products with Licensed Properties (Cara Beronsky Baribeau, IMC Licensing)
11:00am-12:30pm – Understanding the Boys’ Market (Eddie Jabbour, KICK Design)
11:00am-12:30pm – Celebrity Licensing (Jonathan Faber, Luminary Group)
11:00am-12:30pm – Why Should I Convert a Brand into a Social Game? (Arwed-Ralf Grenzbach, Conflutainment)

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