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Tommy Bahama Announces Licensing Agreement with Isle image

Tommy Bahama Announces Licensing Agreement with Isle

Island Lifestyle Meets Adventure on the Water

Lifestyle brand Tommy Bahama signed a licensing agreement with Isle Surf & Shop for a unique collection of hybrid SUP-kayak boards, along with limited edition waterproof bags.

Isle is known for its ingenuity in hybrid watercraft design, allowing users to customize their paddle preference between SUP and kayak with a proprietary Isle-Link connect system.

“For over 30 years, Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle where and how they live,” said Gina Wilcox, Vice President Licensing, Tommy Bahama. “Having fun in the sun is a huge part of that lifestyle. These hybrid SUP-Kayak boards and waterproof bags bring the ultimate in outdoor fun. We’re excited to partner with ISLE to further define our lifestyle brand and offer our guests a fresh chance to embrace our brand and embark on exciting water adventures.”

The Tommy Bahama collection includes two innovative models. The 11’6” limited edition Tommy Bahama Switch 3 Hybrid SUP-Kayak retails for $895 and will be available in two colorways. It’s an inflatable, ultra-light, super stable, and incredibly versatile hybrid board featuring Isle patent-pending ‘Isle-Link connect system’ that allows paddlers to seamlessly convert from SUP to solo or tandem kayak on or off the water. The Switch 3’s PowerFuse welded rail technology eliminates the potential for air leakage, while increasing the durability, rigidity, and lifespan of the board. A full-coverage soft and grippy traction pad opens the entire deck for yoga, pets, kids and lounging.

Additionally, ISLE will offer a 15’ limited edition Tommy Bahama Megalodon 3, ISLE’s largest inflatable, multi-person paddle board that retails for $1195; also upgraded with PowerFuse welded rail technology, the Isle-Link connect system, and a full-length deck pack. Megalodon 3 is also electric-assist ready with ISLE’s exclusive motor mount system (for up to a 3HP motor) and a custom steering system.

“The Switch and Megalodon 3 models are thoughtfully designed with a focus on innovation and versatility,” said Jimmy Blakeney, Vice President of Product at ISLE. “Paddlers can customize and configure their set-up for the best experience possible – whether that be by stand-up paddle boarding, kayaking, or electric-assist steering. We’re excited to partner with Tommy Bahama to offer limited-edition colorways that represent that versatility and spirit of adventure.”

To complement the boards, ISLE has designed a collection of limited edition Tommy Bahama waterproof bags. The Tommy Bahama collection launches July 2024, and will be available on the Isle and Tommy Bahama websites, as well as select outdoor retailers in the 160 Tommy Bahama retail locations worldwide

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