Launching Across the UK, France, Spain and Germany, the Collection is Aimed at Connecting Fans of All Ages

SpongeBob SquarePants Serves as the NFL’s Sole Character Partnership for the 2026 NFL EMEA Games

London, UK — The National Football League (NFL) and Paramount Products & Experiences have joined forces on Outerstuff’s exclusive new SpongeBob SquarePants collection  that launched September 30, ahead of the 2026 NFL London Games.

The SpongeBob SquarePants collaboration is the only licensed character partnership for the NFL EMEA games and serves as the ideal liaison between kids, families and the NFL.

The NFL x SpongeBob SquarePants collection will feature a range of clothing items combining the NFL logo with designs inspired by the globally beloved animated series. The adult and youth (8-20 years) range features fashion jerseys, varsity jackets, hoodies and t-shirts, while hoodies and t-shirts are also available for those aged 4-7. A selection of baby vests has been designed for newborns and infants.

Designed and manufactured by leading youth sports apparel provider Outerstuff, the NFL x SpongeBob SquarePants collection brings together the personality of the characters of Bikini Bottom with the passion and excitement of football. Designed to appeal to every generation of fan, the collection delivers global relevance while enabling fans in different markets to find a personal connection with the designs. From playful youth-focused graphics to more fashion-driven pieces for older consumers, the collection captures both the family appeal and nostalgic spirit at the heart of the collaboration.

Available in adult, youth (8-20 years), child (4-7 years) and baby sizes, the collection will be sold:

• Onsite at NFL Shop pop-up locations in the UK, France, Spain and Germany during game week in each market
• Online starting October 1
“At the NFL, we love SpongeBob SquarePants and we know so many of our fans of all ages feel exactly the same way,” said Salha Latif, vice president, international NFL consumer products and licensing. “We’re pleased to bring SpongeBob SquarePants and NFL brands together in a playful, fun, fashion collection. Our partners at Outerstuff have helped bring to life a range that speaks to every generation of fan, from the youngest supporters to those who’ve followed the league for years.”

“SpongeBob SquarePants has an enduring influence on fashion and culture around the world, making the franchise an exciting platform for creative collaborations,” said Ruth Henriquez, vice president, Products & Experiences, EMEA, Paramount. “We’re excited to partner with the NFL to bring the bold, fun-loving personalities from SpongeBob SquarePants to this collection and introduce the range across Europe as the league continues to expand its presence in the region.”

Since its launch on July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base.

SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages and averaging more than 90 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

The SpongeBob x NFL collection launches ahead of the 2026 NFL Games in Europe, with six regular-season games across London, Paris, Madrid and Munich:

• Sunday, Oct. 4: Indianapolis Colts vs Washington Commanders at Tottenham Hotspur Stadium, London
• Sunday, Oct. 11: Philadelphia Eagles vs Jacksonville Jaguars at Tottenham Hotspur Stadium, London
• Sunday, Oct. 18: Houston Texans vs Jacksonville Jaguars at Wembley Stadium, London
• Sunday, Oct. 25: Pittsburgh Steelers vs New Orleans Saints at Stade de France, Paris
• Sunday, Nov. 8: Cincinnati Bengals vs Atlanta Falcons at Bernabéu Stadium, Madrid
• Sunday, Nov. 15: New England Patriots vs Detroit Lions at FC Bayern Munich Arena, Munich