LIMA Australia hosted its fifth Licensing Breakfast event at Hong Kong House in Sydney on September 16 with over 70 licensing professionals in attendance.

Special guest speaker Paul Field, Managing Director of The Wiggles, spoke on ‘the resurgence of The Wiggles’, detailing the groups history and the recent reorganisation of the group which includes the highly popular Emma. Field discussed all things relating to the group, including their extremely busy touring schedule, popularity across the globe, being recognised by Michelle Obama and the new-look Wiggles which appeal even more strongly to young girls with the very popular new Wiggle, Emma.

Tony Bugg, Managing Director of LIMA Australia, presented Brett Corrick (ISC Sport) with the company’s recent LIMA Global Licensing Award for “Sports or Sports-Themed Entertainment Licensee of the Year” at the 2015 Licensing Expo in Las Vegas, for their range of National Rugby League and ISC Marvel Heroes Jerseys. The event was closed by Bonnie Shek, Director, Australia & New Zealand at Hong Kong Trade Development Council (HKTDC), by taking guests through the success of the 2015 Hong Kong International Licensing Show and the focus HKTDC have on creating an all-new Australian Licensing Pavilion at the event in January 2016.

Next up for LIMA Australia will be Holiday Networking events in December in both Melbourne and Sydney.