Four New, Interactive Toys Inspired by the Bluey  Animated Series Are Coming to Retailers in 2025

Los Angeles, CA and Hudson, OH – The Little Tikes Co. forged a partnership with BBC Studios to launch the new line of Bluey-inspired toys.

The line consists of four new toys that bring an interactive experience rooted in play around the kid-friendly television show that follows the adventures of Bluey and her family. Based on actual episodes from the series, the Bluey Grannies Car Coupe™, Bluey Bushland Adventures Splash Pad™, Bluey Beach Day Sand Box, and Bluey Beach Water Table are available now.

“Little Tikes is over the moon to partner with BBC Studios to bring a new theme to our top-selling toys for Bluey fans,” said Isaac Larian, Founder and CEO of MGA Entertainment. “When BBC Studios approached us about this partnership, it was a no-brainer. We were already fans of Bluey’s life lessons, especially trying your best and the importance of family, and felt that Little Tikes’ ‘built to be unstoppable’ message mirrored those values. We are proud to welcome Bluey to the Little Tikes family, where kids are empowered with unstoppable, imaginative play.”

“BBC Studios is ecstatic to partner with a heritage toy brand like Little Tikes to create a line of interactive Bluey toys,” said Suzy Raia, SVP Global Consumer Products, BBC Studios. “The idea for the partnership was inspired by the Grannies episode when Bluey and Bingo play dress-up as grannies Janet and Rita. It became evident that the little car they play in is similar to a Little Tikes Cozy Coupe, and we knew we had to bring this concept beyond the screen and into the playrooms of our fans.”

More information about each of the four new Bluey-themed toys is below.

• Bluey Grannies Car Coupe

• • Made for kids one to five years old and inspired by the Bluey episode “Grannies” (season 1, episode 28), this is a fresh take on a Little Tikes® classic. The newly designed Cozy Coupe® features Bluey colors and decals all around the coupe.
  • Honk the horn to hear nine soundbites pulled directly from the show, including “I slipped on my beans!” and “Lovely day for a drive, wouldn’t you say, Rita?”
  • The moveable coupe retails for $89.99 and comes with Grannie glasses, a faux can of baked beans (a Bluey favorite!), a moving, clicking ignition switch, a gas cap that opens and closes, a built-in cupholder, a rear handle for parent-controlled push rides, and a removable floorboard.

• Bluey Bushland Adventures Splash Pad

• • Little ones aged two to four years old can play pretend that they are with Bluey and friends in a wilderness camp pond! This splash pad retails for $89.99 and includes a water scooper and figurines of characters from the show, such as Dad Bandit, Mum Chilli, Bingo, and Bluey. Each character can slide down the log ride tower and explore Maynard’s Cabin with spinning water gears and a waterfall feature.
  • The elevated water area with a removable gate allows for more water flow. When the playing is done the pad easily folds compact to store away.

• Bluey Beach Day Sand Box

• • Made for kids one to six years old and inspired by the Bluey episode “The Beach!” (season 1, episode 26), this new sand box retails for $74.99 and brings the beach directly to your backyard!
  • The sand box holds over 100 pounds of sand (sand not included), and kids can make a Bluey sandcastle with the Bluey sand mold that detaches from the bucket. Also included are a rake, shovel, seagull footprint roller, and crocodile sand mold. Plus, there are four seats around the perimeter of the box to encourage group play.
  • The sand box is easy to set up and clean and when playtime is over, the durable cover helps to protect the sand box from critters and keeps rain and leaves out.

• Bluey Beach Water Table

• • Fans of Bluey can have hours of fun with this newly renovated 2-in-1 water table that features Bluey and friends playing in the water and digging in the sand!
  • The water table is made up of an outer ring Lazy Water River and an inner, triangular-shaped cavity that can hold sand or water. It features two cascading pools, a tipping bucket, and water funnel spinning gears.
  • Made for kids one to six years old and retailing for $59.99, additional accessories include four floating figurines of Bluey characters, a crab sand cast, an alligator sand cast, a shovel, and a cup. Plus, it has detachable legs for optional fun on the floor. The water table is easy to clean with drain plugs and small enough to store away when not in use.

The four Bluey-inspired Little Tikes toys are available at major retailers internationally and sold in the U.S. at Walmart (in store and online), Amazon, and Target (online for Spring).