LMCA Again Expands Shanghai Office Staff

 New York, NY August 11, 2015– In support of its rapid international growth, LMCA has appointed Elliot Chen as director of licensing, located in the company’s Shanghai office. Chen reports to George Williams, managing director, LMCA Asia. The position is effective immediately
Williams said, “We are excited to have someone of Elliot’s stature and experience join the Firm. His addition, as director of licensing, affirms LMCA’s commitment to ensure that our current and new clients continue to receive the very best and most timely professional licensing services.” Allan Feldman, LMCA CEO added, “Elliott’s wide ranging capabilities … as deal maker, a merchant and a truly global business executive … will make him a strong addition to the team.”
Prior to joining LMCA, Chen was with Suning, China’s largest appliance and consumer electronics chain. There, he held a number of key positions focused on product development, management, sourcing and retail business development.  Prior to Suning, he lived and worked in Japan, Tokyo, in the trading industry and focused on electronic products sourced from China.
Chen is fluent in Mandarin, Japanese and English.

About LMCA (www.lmca.net)
LMCA is a leader in strategic brand extension licensing programs with a successful 28 year track record. As the only agency dedicated exclusively to brand extension licensing, LMCA’s 400+ licensing agreements deliver more than $6.4 billion per year in licensed product retail sales, across the U.S. and over 60 foreign countries. LMCA has offices in New York, Atlanta, Boston, Nashville, St. Louis, Shanghai, China and affiliates worldwide.
 
Contact: Margie Smith, msmith@lmca.net, 212-265-7474 Ext. 200