LMCA’s Innovation Consulting subsidiary, ProdigyWorks,
Adds Key New Leadership

 New York, NY, May 4, 2015 –LMCA is pleased to announce the addition of key staff to its innovation consulting subsidiary ProdigyWorks. Ted Curtin has been appointed EVP of marketing and innovation, and Brian Sayre has been named a Strategy & Innovation Consultant. Both positions are effective immediately.
David Wynett, managing director of Prodigy Works said, “The appointment of Curtin and Sayres affirms ProdigyWorks’ commitment to delivering the highest level of brand strategy and innovation solutions to our growing list of Fortune 100 clients.” Allan Feldman, CEO of parent company LMCA, commented that “The addition of these two outstanding professionals will help support the continued expansion of ProdigyWorks’ client services in product, technology and patent development.”
As an established marketing leader, Curtin has more than 20 years of experience, growing companies, building brands and launching iconic campaigns. His work spans numerous verticals and includes a diverse mix of brand-side, agency and entrepreneurial marketing roles. Curtin’s expertise is in building integrated marketing platforms, helping clients identify new revenue streams, driving creative strategies and developing innovative solutions for top consumer brands. Prior to ProdigyWorks, Ted served as EVP of a leading marketing agency where he worked with clients such as M&M’S, Pampers, Keurig, Reebok, Duracell, Oreo, Nintendo, Degree and T. Rowe Price.
Brian Sayre will be working extensively with our clients and assisting in the growth of ProdigyWorks’ extensive global network. Brian brings a unique entrepreneurial spirit to ProdigyWorks along with a keen millennial perspective. Brian Sayre graduated from the University of Florida with a master’s degree in entrepreneurship and international business.
About ProdigyWorks (www.ProdigyWorks.com)
ProdigyWorks is a global innovation and brand consultancy which pioneered High IQ brainstorming more than 10 years ago. Through its exclusive brain trust, the Company has helped clients such as Chase, HP, Mondelēz, The Coca-Cola Company, and P&G to solve complex problems, create new products and services, position and name them. Headquartered in NYC and with offices in Atlanta, GA, ProdigyWorks has problem solvers in more than 15 international markets and is a wholly owned subsidiary of LMCA – specializing in strategic brand extensions and licensing programs.
 
 
Contact: Margie Smith, msmith@lmca.net, 212-265-7474 Ext. 200