AURORA, Ill. (February 9, 2011) – Feld Motor Sports announced today that Monster Jam, the world’s largest and most popular touring monster truck property which performs in front of four million spectators annually, has signed nine new companies to its rapidly expanding licensed merchandise program. The addition of these new licensees takes Monster Jam’s licensee list to over 50 licensees and sets the stage for 2011 to be the most successful year in the history of the brand’s retail licensing program.
Monster Jam’s new partnerships include: apparel by C-Life; wall graphics from Fathead; gift and novelty room decor from Square One Brands; soft storage, playtents and slumber by Playhut; 6–volt battery operated ride-ons from Street Flyers; bikes from Strider Sports; hobby-grade R/C vehicles from Traxxas; online customizable products including clothing, home goods, school supplies and more from Ty’s Toy Box/Brand Performance; and flavored water and juice beverages from U and Me Marketing.
Further contributing to the growth of the licensing program are key renewals with current partners. American Greetings will continue to create Monster Jam party goods, gift wrap and social expression. Other major renewals include stickers made exclusively for medical and dental offices from Smilemakers and seasonal ornaments, stockings and lights from Kurt Adler.
“We are thrilled with the strong new partnerships signed over the past few months and the added exposure they will bring to Monster Jam at retail. We expect to continue building on the momentum of the program to enhance the repertoire of licensed products available to our fans,” said Mark Abernethy, Sr. Director of Brand Marketing, Feld Entertainment.
Fans can also experience the thrill of the Advance Auto Parts Monster Jam live events through broadcasts on SPEED and CBS. SPEED aired over 600 hours of Monster Jam live events in 2010, and the Monster Jam network television exposure will continue on April 17th with its 5th CBS Sports Spectacular special.
For more information on the Monster Jam licensing program, please contact:
United States –
Allison Lort, Feld Entertainment
alort@feldinc.com
Canada –
Steve Fowler, The Licensing Shop
steve@thelicensingshop.com
Mexico and Latin America –
Dalia Benbassat, Tycoon
dalia@tycoon.mx
UK/Benelux –
Rob Corney, Bulldog Licensing
robc@bulldog-licensing.com
About Feld Motor Sports
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz, and IHRA Nitro Jam. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.
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