The Ukrainian agency Nerd (FILM.UA Group) announces its partnership with the international company Princess Sam Entertainment Group and becomes the official agent of the Tara Duncan brand in Ukraine.

Tara Duncan is a fantasy novel series by French author Sophie Audouin-Mamikonian, which has become a global bestseller. The books about Tara, consisting of 15 volumes, have been published in 27 countries and sold in tens of millions of copies worldwide. Tara’s story has been adapted into a 3D animated series, which is successfully broadcast in over 90 countries and continues to captivate new fans.

The main character, Tara Duncan, is an ordinary girl who finds herself in OtherWorld, a magical parallel universe where she discovers her limitless magical abilities. Now possessing immense power, Tara must learn to control her abilities and fight against the powerful Magister, whose sinister goal is to conquer OtherWorld and steal her magic. Themes of friendship, girl power, teamwork, and the magical battle between good and evil are just a part of what awaits the Ukrainian audience.

The first season of the “Tara Duncan” series successfully premiered on the PlusPlus TV channel in Ukraine on September 30, 2024, and has already gathered around 2.5 million viewers from October to February (according to Media Resources Management).

This year, the brand plans to release books in Ukrainian.

Laurent Taieb, Head of Licensing and CEO of Princess Sam Consumer Products, commented: “We are delighted to announce the signing of an agreement with Nerd Agency, which has become our official licensing agent in Ukraine. The Tara Duncan brand has enormous potential, and we believe it will inspire Ukrainian manufacturers to create win-win collaborations with this successful brand.”

Tetiana Ruban, CEO of Nerd Agency, added: “This is a significant event for the market, opening new opportunities for the development of licensing in Ukraine. We are proud to partner with Princess Sam Entertainment Group and represent the Tara Duncan brand for licensing. We are confident that we can create a true Tara Duncan Universe. The detailed and vibrant design, created by a team that has worked with giants like Disney and Paramount Viacom, opens up wide opportunities for creating an exciting and successful licensing program with leading Ukrainian companies.”

Nerd Agency
Nerd Agency is a brand licensing agency within the FILM.UA Group. Nerd Agency manages global rights for MAVKA and represents international brands in Ukraine, including The Little Prince, Robocar POLI, Gorjuss, and Tara Duncan. Awards: Winner of the Bologna Licensing Award 2024, Winner of Licensing International Rising Star 2022, Finalist of Licensing International Excellence Awards 2024. Video Nerd agency: Cases and Brands 2024

Princess Sam Entertainment Group.
Founded in 2019, Princess Sam Entertainment Group is an European benchmark in the media and entertainment industry. Based in France (Paris & Lyon), the group has a clear ambition to produce and distribute new series and international children’s licenses. Princess Sam Entertainment Group is managed by Sophie Audouin-Mamikonian, author and creator of Tara Duncan, main character of the successful literary saga of the same name and the group’s first IP. Its subsidiaries Princess Sam Pictures and Princess Sam Consumer Products are dedicated to the production, distribution and exploitation of content produced by the group.