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Netflix Tops 100 Million Subscribers Globally image

Netflix Tops 100 Million Subscribers Globally

Netflix added 5.2 million subscribers in Q2 ended June 30, outstripping its forecast for 3.2 million and ending the quarter with more than 100 million for the first time. Netflix had 103.9 million subscribers as of June 30, up from 83.1 million a year ago and 98.7 million in March.

Netflix’s international subscribers also outnumbered their U.S. counterparts for the first time – 52 million vs. 51.9 million. Only a handful of countries – North Korea, Syria and China – don’t have access to Netflix and the streaming service is turning its attention to the Asia-Pacific region, company executives told analysts.  The U.S. and international subscribers were up from 47.1 million and 36 million, respectively, a year earlier.

“As we look to Asia, we have to get better and better matching those local tastes. And those tastes are not as easily aligned with Western tastes,” Netflix’s Ted Sarandos said. “So we’ll invest more time and energy in Asia putting some people on the ground where we haven’t historically.” The growing subscriber base has been driven by Netflix’s expanding library of original content, including an increasing number for which it has consumer product licensing rights, the company said. Meanwhile, Netflix’s Q2 net income improved to $65.6 million from $40.7 million a year ago as revenue jumped 28% to $2.7 billion.


Netflix, Tara Sinclair, Licensing Specialist, 408-540-3700

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