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New Disney Princess Doll & Fashion Line Designed for Older Girls Launches In Time for The Holidays image

New Disney Princess Doll & Fashion Line Designed for Older Girls Launches In Time for The Holidays

Malibu, CA – October 4, 2010 – Disney Consumer Products and JAKKS Pacific, Inc. (Nasdaq: JAKK) introduce the new Princess & Me lifestyle brand of large “friend” dolls inspired by beloved Disney Princess characters at a special event at Toys”R”Us Times Square. The new collection creates a world where girls can deepen their friendship with their favorite Disney Princess characters through an all new assortment of beautifully sculpted 18” scale dolls, fashions, accessories and dress-up that appeal to a slightly older Disney Princess fan (girls ages 5 – 8), now available at Toys“R”Us stores nationwide. Beloved as a lifestyle brand for girls around the world, Disney Princess ranks among the top choice for dolls and girls role play in the United States. Already a leading brand in the fashion doll category, Disney Princess now offers girls a new way to play with their favorite characters with the Princess & Me line, the first foray into the large doll category for the powerhouse brand.
For the first time ever, girls can dress their favorite Disney Princess dolls in sleepwear and ballet outfits in their signature colors and styles. Stunning matching dress-up ball gowns for girls from JAKKS’ Creative Designs International (CDI) division allow girls to mimic the exact outfits their dolls are wearing – just like real friends do. Designed with special attention to detail and high-end fabrications, Princess & Me delivers an aspirational look and feel that envelopes girls in a royal world and allows them to “grow” with their favorite Disney Princess characters.
Toys“R”Us is the first retailer to showcase the collection of more than 25 Princess & Me products, available now in its stores nationwide and at The retailer recently named Princess & Me dolls to their list of ‘Fabulous 15’ toys for the holiday season, and was also recently named a “Most Wanted” holiday toy by Time to Play.
On October 16 from 2 – 4 p.m., girls are invited to attend the Princess & Me Royal Party at their local Toys“R”Us store to participate in royal activities, including a decorate-your-own Princess & Me tiara, story time, and more. Attendees will also be given information on how to enter the Princess & Me online sweepstakes to win a Princess & Me doll, a set of fashions and the entire collection of accessories.
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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world.  JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and , the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney.
About Disney Princess
The Disney Princess franchise enables little girls to live the life of a princess through world-class entertainment and innovative products that let them act out scenes from Disney’s wholesome, timeless and cherished fairy tale film classics. The franchise is comprised of nine beloved Disney Princess characters – Ariel (The Little Mermaid), Aurora (Sleeping Beauty) Belle (Beauty and the Beast), Cinderella, Jasmine (Aladdin), Mulan, Pocahontas, Snow White and Tiana (The Princess and the Frog). Each Disney Princess character has a unique story that empowers girls to imagine and live their very own fairy tales. Disney began branding the characters under the Disney Princess umbrella brand in 2000. Today, Disney Princess is a multi-billion dollar global franchise and worldwide consumer products business that has become a leading girls’ lifestyle brand with product offerings extending across categories, including toys and personal electronics, apparel, home décor, stationery, food, personal care, publishing, video games, and theme park and live theatrical experiences. Every month, millions of girls actively engage with each Disney Princess through interactive stories and activities at
This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific’s business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved. © 2010 JAKKS Pacific, Inc. All rights reserved.
Genna Rosenberg
JAKKS Pacific, Inc.
Anne-Marie Feliciano
JAKKS Pacific, Inc.
Kate Greenberg
Disney Consumer Products

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