Nike Signs Deal for New York Apparel

NYC Nike Inside Licensing

Nike will seek to make its mark in New York-related apparel for the first time.

The footwear giant has signed a non-exclusive two-year deal with New York’s tourism bureau NYC & Company that carries a minimum guarantee and a royalty on sales, according to a copy of a contract approved earlier this month by the city Franchise and Concession Review Committee.

Nike will draw from more than 30 logos including NYPD, FDNY, NYPD bomb squad, New York City Taxi and others for sweats, sweatshirts, footwear, athletic wear, t-shirts and pants. The first of the products are expected in 2020 and the contract expires on Dec. 31, 2021.

Nike can sell the apparel and footwear through its own stores as well as athletic specialty chains such as Footlocker, Footaction and Finish Line, department stores and those operated by streetwear brands such as Kith, according to the contract.

NYC & Company has a broad range of licensing from apparel (Torkia International) to ride-ons (GiGGo Toys) and die-cast vehicles (Doran Worldwide Trading).


NYC & Company, Christina Rowley, VP licensing, 212-484-5437,

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