One Animation Names Master Toy and Apparel Licensees for Its Oddbods Property
Kids Station Toys, Inc. and The Bentex Group embrace their inner odd to lead toy and apparel effort
London UK – 27 November 2017 – One Animation, creator of the hit, Emmy Award-nominated, animated series Oddbods, announced that it has partnered with Kids Station Toys, Inc. and The Bentex Group, Inc. as master toy and apparel licensees, respectively, in North America.
“We are thrilled to have Kids Station and The Bentex Group as our first partners for our US program,” said Will Ochoa, International Licensing Director of One Animation. “Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of Oddbods to life. We now have the foundations in place to satisfy the rapidly growing popularity of Oddbods in the US and provide fans with the products they desire. “
Kids Station will create a range of engaging interactive electronic toys including small collectibles, blind bags, playsets and plush accessories, all of which celebrate the fun of every Oddbods character.
“Our mission is to work with brands that successfully combine fun with opportunities for kids to grow, learn and develop,” said Elliot Newman, President at Kids Station Toys. “Oddbods is therefore a stand-out brand for us, providing boundless humor, silliness and laughter while teaching us the importance of embracing each other’s differences and quirks. This synergy has provided the perfect partnership for us to work together to create some truly exciting and outstanding products.”
The Bentex Group, including its divisions, Extreme Concepts, LLC & H.I.S. International, LLC, will develop a line of kids’ apparel to include t-shirts, fashion tops and more. Oddbods licensed products will begin launching in Fall 2018.
“We are excited to launch Oddbods apparel,” said Susan Peia, EVP of Licensing at The Bentex Group. “Oddbods is a wholesome, fun property that is clearly resonating with both kids and tweens as they can all relate to one or more of the characters and their hilarious situations. This is the kind of brand we love to partner with and build for the long term.”
The license agreements between One Animation and its new licensees were brokered by One Animation’s North American licensing agency, Brandgenuity.
“We couldn’t be more excited to bring on Kids Station and Bentex for Oddbods,” said Jay Asher, Partner at Brandgenuity. “Both licensees demonstrate a true passion for the brand. They are dedicated partners with great ideas to extend Oddbods into must-have products that kids will love.”
Oddbods, a slap-stick non-dialogue comedy series, follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. The animated series is broadcast on Netflix and across the majority of Amazon’s territories simultaneously via its Amazon Prime Video Direct streaming service. Oddbods is also available on the Disney Jr. app, has received more than 2 billion views online globally, 275 million of which were in the US alone. Oddbods has just been nominated for an International Emmy® Kids Award @MIPTV for best animated series.The brand appeals to both kids and tweens.
For licensing opportunities in the US and Canada, please contact Brandgenuity at 212-925-0730 or email@example.com