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Scaring Up New Strategies for Halloween image

Scaring Up New Strategies for Halloween

August 30, 2024

By Mark Seavy While marketing around “Summerween” promoted an early start to the Halloween retail season, consumer buying remains confined to a six- to eight-week...

People Profile: Lisa Sweeney, CEO-Director of Business in Heels International

Spotlight on Anniversaries: Brand Licensing Europe

Desk Details: Simmy Kustanowitz, Founder of Clock Tower Innovation

Avoiding Anime Oversaturation

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People Profile: Dhivyah Ramanath, Executive Director of Global Licensing at Sony Pictures Entertainment

Retailers Focus on Value for Fall

Theme Parks Focus on Brands as Attendance, Spending Declines

Sports and Pop Culture in Play at Fanatics Fest

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