What Will Mars Wrigley’s Purchase of Kellanova Mean for Licensing?
By Mark Seavy Mars Wrigley made a $36-billion offer to buy snack company Kellanova. Considering the substantial brand portfolios of the companies, the effects of...
Read More
By Mark Seavy Mars Wrigley made a $36-billion offer to buy snack company Kellanova. Considering the substantial brand portfolios of the companies, the effects of...