Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®
Cooperation extended beyond the non-food categories in GAS.
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.
Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.
Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.
Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS. The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.
Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.
About Chupa Chups®
Chupa Chups® is an international lollipop brand created in 1958, with a strong personality and emotional link with its consumers. Today, Chupa Chups® is more than a lollipop, It’s a really loved brand and, according to Perfetti van Melle, 5 billion of Chupa Chups® are consumed every year in 150 countries.
Almost 20 years ago, the brand developed a lifestyle licensing program and key to this success is the colourful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself. The unique Lollipop-Brand keeps developing new ways in order to translate its popular flavours, colours and Forever Fun philosophy into a wide range of licensing products offering endless possibilities in many categories such as apparel, personal care or food and beverage.
About Perfetti van Melle
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® or Smint®, are much-loved throughout the five continents.
In addition, the global confectionery player Perfetti Van Melle Group develops successful licensing programs, both for lifestyle oriented products as in the food and beverage aisles, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn® and Smint®.
For further information, please visit: www.pvmlicensing.com or contact Christine Cool, PVM Licensing Area Manager: Christine.firstname.lastname@example.org.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
g.l.a.m. global licensing & media Is a German full service brand management and licensing agency with headquarters in Munich that provides each of its Licensors and partners with a 360° service portfolio, a dedicated and experienced management team, extensive know-how, long-term business contacts and excellent relationships to licensees, retailers and suppliers as well as an in-house design and creative team.
The services offered include brand representation and development, license consultancy, marketing and co-ordination of brands and classic licensing properties, strategic concepts for synergies between brands and industry partners, licensing concepts, retail programmes, product development support, approvals handling, after-sales and creative services as well as media co-operations. Please visit www.g-l-a-m.com for more information.