Milan, November 23 — 2011 Planeta Junior Italia has signed with TRIDIMENSIONAL for the brand Heidi.
The company will develop the famous brand on coloring books, magic album, games book, and many other products.
For over thirty years, Heidi is beloved by the public of the youngest, with her contagious joy, love for life and nature, generosity, altruism and goodness.
Transmitted for the first time on television by RAI in the late 70’s, the series continues to be in the schedules of the major networks, reaching peaks of 26% share, with an average audience of 850,000 viewers per day.
Italia1, DeaKids and Fastweb in recent seasons have aired the cartoon with great results.
Publishing house founded in 2005, Tridimensional is working on the Italian market and on some of the major European markets, and they publish products for the kiosks. With a strong expertise on the target kids and teens, female as male, Tridimensional is the publisher of very important titles in the licensing world.
The Company coordinates directly from its headquarters in Loreto (AN) all phases of construction of the titles: the preparation of editorial content, the artistic team of cartoonists, to the design and production of publications matching with gift.