Milan, May 12 2011. Planeta Junior Italia has signed with Cartorama for products with the  brand Maya the Bee Classic version and new 3D version.
The company will develop the brand on back to school, gift items, and Christmas articles. At the beginning Cartorama will use the images of Maya Classic and then they will launch a new collection with Maya 3D. The most famous Bee in the world is  a classic among all the characters of the animation. Starred in three series of cartoons for 35 episodes each (Classic series), the adorable Maya provides quality entertainment with educational content (“edutainment”) for the whole family.
Maya the Bee has been on television for 30 years, the first issue dates back to 1979 on Rai 1 and is a successful international character which airs in over 120 countries worldwide.
Planeta Junior has signed an important deal with RAI to broadcast  the animated  3D series Maya the Bee, which will be on air on Rai Due from 2012.
In Italy the new series will be in collaboration with Rai Fiction.
Suitable for an audience of children (target: 3-9 years), the series Maya the Bee in 3D (in the format 78×11’) has been produced by Studio100 Animation and co-produced by TF1 and ZDF.
Studio100’s partner for Spain, Portugal, Italy, France, Greece and Cyprus is the Group Planeta Junior.
Cartorama is established in Verona in 1977 and they are leader on the market for design and distribution for a lot of products back to school, Christmas and party articles, gadgets, writing instruments and many others. The headquarters is based in Turate (CO). All Cartorama products are distributed in retail and mass market.