Pop Mart X Chupa Chups Create a Magical World With Satyr Rory
Pop Mart, China’s leading creator and manufacturer of pop art toys, has teamed up with Perfetti Van Melle to create a playful collaboration that brings together the world of Chupa Chups with the popular character Satyr Rory, an adorable mythological creature of Korean designer Seulgie. This September the collectible range will be launched in China, including Hong Kong, Taiwan and Macao.
The collection will be sold in blind boxes to encourage the fans to be surprised and discover the whole collection. Each SATYR figurine represents a popular flavour of the lollipop brand and has its own flavor outfit with matching cute accessories. A special item in the collection is a cap display with lollipops in the shape of the figurine’s heads.
POP MART x CHUPA CHUPS x SATYR RORY will be available in online platforms such as Tmall, JD, WeChat mini program, PAQU app, DU app, TikTok and other online shops, as well as offline in Roboshop, Pop up, Bookstore and specialized stores.
The launch will be supported with online buyer shows of key online influencers unboxing the figurines, fans updating their experiences with creative videos in Tmall, JD, Weibo, WeChat, RED app and TikTok and pop-up stores featuring the colourful Chupa Chups designs.
Anna Amat, Licensing coordinator Perfetti Van Melle for the Chinese market is delighted about the collaboration with Pop Mart: “This collectible range of a fairy tale creature merged with the sweet world of Chupa Chups is of an amazing creativity and will no doubt bring joy and thrill to many fans of the brand in Asia.”
ABOUT PERFETTI VAN MELLE
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide and it owns many much loved brands.
The group also unlocks the power of several of its most popular brands such as Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruittella, Alpenliebe, Morositas and Big Babol, through a successful licensing programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.
Moreover, the Chupa Chups, Airheads, Mentos and Fruittella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.
Chupa Chups has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties.
Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.
Chupa Chups’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.