Herzogenaurach– PUMA teams up with Transformers for a new kids’ collection inspired by the iconic battle between the heroic Autobots and the treacherous Decepticons.

The collection fuses PUMA’s sportswear DNA with the world of Transformers through metallic co-branded labels, character-driven graphics, and design details drawn from the franchise’s most recognizable Autobots and Decepticons. Graphic t-shirts and hoodies feature sketched artwork depicting Autobots commander Optimus Prime and the courageous scout Bumblebee. Classic staples such as the cargo pants and graphic hoodie are elevated with metallic Transformers badges and custom trims evoking the robots’ mechanical world.

At the center of the collection is a special-edition reversible vest embodying the Transformers spirit of “More Than Meets The Eye”: one side features a clean design accented with subtle co-branded detailing, while the reverse reveals a bold neon graphic treatment inspired by Optimus Prime’s iconic armor.

On the footwear side, the collection introduces special versions of the RS-Surge, CA Pro, and Palermo. Each silhouette draws from the iconic Autobots featuring character-specific color palettes. On the Palermo, interchangeable tongue elements and Formstrips encourage customization. Mechanical detailing, metallic accents, and hidden Transformers references transform each pair into a wearable tribute to the legendary robots.

PUMA x Transformers is available starting August 6, 2026, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Media Contact:

Sandra Wedel, PUMA Global PR, Sportstyle – [email protected]

PUMA
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.

HASBRO
HASBRO is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, HASBRO delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, HASBRO unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, HASBRO brings fans together wherever they are, from tabletop to screen. For more than a decade, HASBRO has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow HASBRO on LinkedIn.