Málaga, Spain –Comic-Con International is setting roots outside the U.S. for the first time in a licensing agreement brokered by IMG that brings it to Malaga, Spain in September.

This historic milestone would not have been possible without the institutional support of the Junta de Andalucía and the Málaga City Council, who have firmly committed to making Málaga the European capital of popular arts.

SDCC Málaga: The Official Destination for Popular Arts in Europe
San Diego Comic-Con has always been much more than just an event: it is the place where the future of popular arts is written. Now, that legacy continues in Spain. From September 25 to 28, 2025, Málaga will host the first official San Diego Comic Convention licensed event outside the United States.

Fans and creators from all over the world will gather in a space designed to inspire, connect, and celebrate, ensuring that Europe establishes itself as a key player in the global history of popular arts.

A Launch Event Filled with Creators, Industry Leaders, and Fantasy
The international expansion of San Diego Comic-Con was officially announced today, March 10, at an event held at the iconic Gran Hotel Miramar in Málaga.

The event, presented by renowned actor, director, and screenwriter Santiago Segura, included the participation of the President of the Junta de Andalucía, Juan Manuel Moreno Bonilla; the Mayor of Málaga, Francisco de la Torre Prados; David Glanzer, Chief Communications & Strategy Officer of San Diego Comic Convention, the organization behind SDCC; and Jaime López-Francos, CEO of DENTSU Spain & Portugal.

David Glanzer stated: “We’re very excited to celebrate comics and the popular arts, and share Comic-Con’s unique spirit, with audiences in Europe. We couldn’t have found a more vibrant, welcoming, and creative city to begin this exciting new chapter for fans and creators.”

Juan Manuel Moreno Bonilla, President of Andalusia, highlighted: “For the Andalusian government, supporting this event means solidifying Andalusia as a reference in digital art and pop culture, backed by the most powerful gathering of talent.”ies together, showcase emerging talent, and lay the groundwork for innovative moments in global entertainment.