Scrub Daddy — the U.S. cleaning product brand known for its smiling sponge — is expanding its licensing and digital retail strategy with the launch of its first official merchandise store, created in partnership with Teemill, the award-winning platform for sustainable, print-on-demand products.

Leaning into the brand’s bright, playful personality, the collection features original designs aimed at Gen Z culture, including ‘Clean Girl Era’ and Scrub Daddy imposed on famous artworks like the Mona Lisa.

Every piece is made to order in a circular supply chain using organic materials and renewable energy — ensuring no overproduction, no excess stock, and no waste.

Developed by Teemill’s in-house creative and marketing teams, the range brings Scrub Daddy’s humour and online presence into apparel for the first time. Additional product lines — including upcoming new products and designs across homewares and accessories, offering more opportunities for fans to engage with the brand.

“Expanding merchandise further represents a natural next step in the growth of Scrub Daddy while creating new ways for our community to engage with us beyond the cleaning products themselves. In partnership with Teemill, we have developed a range that combines humour, thoughtful design and responsible, on-demand production, helping to minimise excess inventory while maintaining high standards of quality and sustainability. This partnership strengthens engagement with existing customers, attracts new audiences, and lays the foundation for continued licensing expansion and scalable growth across new product categories and markets.” Dan Saunders, Licensing Manager at Scrub Daddy

“We’re bringing Scrub Daddy’s bold, cheeky energy to life with a merch line that plays effortlessly in culture. With our design and e-commerce expertise, Teemill grows audiences – engaging loyal fans while attracting new ones to drive incremental revenue for the Scrub Daddy brand.” Lucy Hilton, Business Development Manager at Teemill

About Scrub Daddy
Scrub Daddy is a category-disrupting, smile-inducing, viral sensation. Born from one clever innovation – a sponge that changes texture based on water temperature – this cheerful cleaning hero shot to fame on Shark Tank and has since scrubbed its way into millions of homes across the globe.

But what truly sets Scrub Daddy apart is its brand power. The instantly recognisable smile, the joyful visual identity, and the proven ability to spark emotional connections with consumers have driven category growth in retail markets worldwide. From mops to scouring pads, Scrub Daddy has grown into a family of innovative cleaning solutions – all while maintaining the playful DNA that keeps consumers and retailers coming back for more – and asking for merchandise, clothing, and products that sit outside the brand’s core industry.

About Teemill
Teemill is a UK-based sustainable print-on-demand platform that enables brands to create and sell custom-designed clothing online. Their products are made from sustainable materials, produced on demand using renewable energy, and designed to be returned and remade into new products at the end of their life.