Rochester, Mich. (January 22, 2014) – Retailers will get their first look at the highly anticipated new HGTV HOME™ Sleep Collection when it is unveiled at the 2014 Las Vegas Market January 26 through 30. A breakfast and ribbon cutting will be held at the Dreams LLC showroom in Building B, Space 958 of the World Market Center Las Vegas (475 S. Grand Central Parkway) at 9 a.m. on Sunday, January 26, the show’s opening day. Elements from each of the new HGTV HOME™ Sleep Collection product lines will be on display to introduce retailers nationwide and in Canada to the entire scope of the eagerly awaited brand, designed to serve the entire family including infants, children, adults, and even pets.
“We are thrilled to offer retailers a preview of this award-winning new brand, and to begin our plans for placing the line throughout the United States and Canada,” said Scott Miller, president of Dreams LLC. “Dreams LLC and HGTV HOME are committed to providing the best sleep products available today to enhance the lives and improve the sleep experience of every member of the family. Consumers are passionate about HGTV, expect the best from its home and lifestyle products, and will be delighted when they experience these products firsthand.”
“Launching our new sleep line is a natural extension of the HGTV HOME brand,” said Ron Feinbaum, general manager and senior vice president, consumer products, HGTV. “We are eager to engage one on one with the country’s top retailers in Las Vegas to share our vision and passion for the HGTV HOME Sleep Collection.”
In addition to Miller and Feinbaum, home industry executives who will be on hand for the ribbon cutting ceremony will include Art Van Elslander, founder and chairman of Art Van Furniture, Patrick Kelly, manager, consumer products at Scripps Networks/HGTV, and Robyn Ulrich, senior vice president, consumer products & new business development. Light breakfast and refreshments will be served.
The HGTV HOME Sleep Collection features a wide range of innovative products, including four unique lines of mattresses, three adjustable bed bases, specialized metal frames and support systems, twelve pillow designs, six distinctive mattress toppers as well as mattress and pillow protection items, and four new crib mattress and pet bed products. Art Van PureSleep will be the first anchor retailer to debut the line when it launches across the U.S. and Canada in early 2014.
Dreams LLC secured the license with HGTV in November, 2013.
ABOUT DREAMS LLC
Dreams LLC is headquartered in Rochester, Michigan and was formed in 2013 by furniture industry veterans Art Van Elslander and Scott Miller. The company offers a complete line of HGTV HOME™ sleep products for adults, infants and pets in the United States and Canada. For additional information, visit www.DreamsSleepProducts.com.
ABOUT HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month.  The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

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