Ahead of its 50 year anniversary, the iconic lifestyle brand Smiley is delighted to announce its partnership with Concept One Accessories, working together on the release of a range of products from headwear, cold weather accessories, wallets, handbags and more, available in five territories.

“This partnership is a great opportunity for us and we are very excited to start working with Concept One” says Alex Ruiz, Senior Partnership Manager USA at Smiley.

Concept One, an industry leader in children’s and adult fashion accessories will manufacture and distribute Smiley products, spreading joy and happiness all over the US, Canada, Mexico, the UK and Australia from Spring ’22.

About Smiley
Born in 1972, to spread feel-good news, the Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. We even influenced the emoji language we now all use today.

A global licensing enterprise that extends across fashion and homewares, through to food and beverage, Smiley continues to embrace collaboration as an opportunity to spread this important message. That is why so many like-minded, creative, caring and innovative brands chose Smiley to develop products, promotions and marketing campaigns.

Today, The Smiley Company is one of the world’s top 100 licensors, with over 420 licensee and retail partners globally to bring products to life across 14 categories. The Smiley Company holds trademarks registered in over 100 countries, presenting the iconic Smiley, SmileyWorld, The Smileys and Newmoji brand across children’s and adult fashion, health & beauty, toys, publishing, home, FMCG & entertainment.